YOU CAN STEER YOUR COMPANY THROUGH CRISIS AND COME OUT BETTER ON THE OTHER SIDE

Learn EXACTLY how to face and address the biggest challenges in your business — from how you’re showing up as a leader, cash flow management to company culture and so much more! — so you can not only right the ship but build a business that’s BETTER than you ever imagined.

YOU CAN STEER YOUR COMPANY THROUGH CRISIS AND COME OUT BETTER ON THE OTHER SIDE

Learn EXACTLY how to face and address the biggest challenges in your business — from how you’re showing up as a leader, to cash flow management to company culture and so much more! — so you can not only right the ship but build a business that’s BETTER than you ever imagined.
You’ve got an established business, with a few years under your belt...

And while the startup phase was tough, what you’re facing now is tougher.

A LOT tougher.

You’re running a business in a global pandemic, with a million and one unknowns.

Full industries have changed, uncertainty is everywhere, and so many businesses are in straight-up panic mode.

Maybe even yours.

Your scrappy, bootstrapping, self-made business skills have gotten you this far — and for that, you’ve got a lot to be proud of.
But right now...you’ve got a stomach-churning, heart-pounding feeling you can’t seem to put to rest.

Your usually level-headed, trust-your-instincts self is burdened with worry, swirling questions around and around that sound like this:

Do I have the strength to keep fighting?

Am I going to go out of business?

Do I have the cash flow to sustain?

Does the current market need my product, or is it time to shift?

CAN I shift?!

Do I have the right team to rally with me and help to pull us through?
You know that the questions, the worry, and the pressure you feel stem from the fact that this time there’s so much on the line — your employees, your livelihood, potentially your entire business.

You couldn't be more thankful for your crazy-driven nature, not allowing you to even consider going down without a fight.

The only problem?

You don’t know what to do next.

You’ve got people looking to you for answers — you’re the founder after all — but you don’t know what to tell them. You can’t admit to them that you’re in over your head, but you wonder if you are.

The worst part is the “bootstrapped” solutions you’ve tried haven’t provided any real FIX, and they’ve failed to be sustainable enough to really bullet-proof your business.

So...you keep searching, experimenting, and trial-and-erroring your way through, feeling lost, worried, overwhelmed, and alone.
You know that the questions, the worry, and the pressure you feel stem from the fact that this time there’s so much on the line — your employees, your livelihood, potentially your entire business.

You couldn't be more thankful for your crazy-driven nature, not allowing you to even consider going down without a fight.

The only problem?

You don’t know what to do next.

You’ve got people looking to you for answers — you’re the leader after all — but you don’t know what to tell them. You can’t admit to them that you’re in over your head, but you wonder if you are.

The worst part is the “bootstrapped” solutions you’ve tried haven’t provided any real FIX, and they’ve failed to be sustainable enough to really bullet-proof your business.

So...you keep searching, experimenting, and trial-and-erroring your way through, feeling lost, worried, overwhelmed, and alone.

HEAR THIS, ENTREPRENEUR: YOU ARE NOT ALONE.

So many businesses are struggling right now, and so many business owners are STRESSING.

But you don’t have to remain one of them!

The truth is that most business owners (or humans in general) have never been taught HOW to overcome their challenges successfully — especially the huge “Am I going to make it?” challenges that are keeping you up at night!

Sure, you know how to IDENTIFY your challenges (they’re kinda staring you in the face, right?!)...
...but you’ve never been taught how to REFRAME those challenges so you can move past them and even use them as fuel to better your business.

You’ve never been taught how to incorporate the highly impactful “soft skills” of business instead of solely focusing on tactics.

And you’ve never been taught how to UNDERSTAND your business at the deep level you need to cut many of those challenges off at the pass.
...but you’ve never been taught how to REFRAME those challenges so you can move past them and even use them as fuel to better your business.

You’ve never been taught how to incorporate the highly impactful “soft skills” of business instead of solely focusing on tactics.

And you’ve never been taught how to UNDERSTAND your business at the deep level you need to cut many of those challenges off at the pass.

HEAR THIS, ENTREPRENEUR: YOU ARE NOT ALONE.

So many businesses are struggling right now, and so many business owners are STRESSING.

But you don’t have to remain one of them!

The truth is that most business owners (or humans in general) have never been taught HOW to overcome their challenges successfully — especially the huge “Am I going to make it?” challenges that are keeping you up at night!

Sure, you know how to IDENTIFY your challenges (they’re kinda staring you in the face, right?!)...
...but you’ve never been taught how to REFRAME those challenges so you can move past them and even use them as fuel to better your business.

You’ve never been taught how to incorporate the highly impactful “soft skills” of business instead of solely focusing on tactics.

And you’ve never been taught how to UNDERSTAND your business at the deep level you need to cut many of those challenges off at the pass.
...but you’ve never been taught how to REFRAME those challenges so you can move past them and even use them as fuel to better your business.

You’ve never been taught how to incorporate the highly impactful “soft skills” of business instead of solely focusing on tactics.

And you’ve never been taught how to UNDERSTAND your business at the deep level you need to cut many of those challenges off at the pass.
So, the REAL REASON you’ve been paralyzed with fear and doubt about how to 
up-level, transition, or flat-out save your business ISN’T because you’re in over your head, it’s because you haven’t yet done three absolutely ESSENTIAL things:
You haven’t yet gotten CRYSTAL CLEAR on the core elements of your business so that you can foresee, mitigate, and/or grow through the challenges that inevitably come up.
You haven’t yet analyzed — and implemented — crucial soft skills like how you communicate with and lift up your team that will have a transformative effect on your company culture — especially in times of uncertainty.
You haven’t yet shifted your mindset to see challenges as OPPORTUNITIES, not as roadblocks.
You haven’t yet gotten CRYSTAL CLEAR on the core elements of your business so that you can foresee, mitigate, and/or grow through the challenges that inevitably come up.

You haven’t yet analyzed — and implemented — crucial soft skills like how you communicate with and lift up your team that will have a transformative effect on your company's success — especially in times of uncertainty.
You haven’t yet shifted your mindset to see challenges as OPPORTUNITIES, not as roadblocks.



THE GOOD NEWS IS…
YOU CAN LEARN THESE THINGS —
AND WATCH YOUR BUSINESS TRANSFORM BEFORE YOUR EYES

When you have a deep and thorough understanding of the core elements of your business — such as your vision, your product/market fit, your cash flow, your sales and marketing strategy, and the quality of your team — you can see EXACTLY what needs to be done to adapt or pivot your business in times of uncertainty so you not only survive but THRIVE.

Likewise, when you have the right mindset — specifically one that’s positive, flexible, and geared towards growth — you can stop freezing with fear every time a crisis hits or an obstacle pops up...and instead see your challenges as GRAND OPPORTUNITIES to grow your business, build your team, and step forward as a leader in your industry.
We’re Buddy & Nikki Cummings, Entrepreneurs and partners in life and in business. We know this is true because we’ve done it ourselves — learning, struggling, pivoting, and ultimately transforming several businesses into major successes in the face of great uncertainty and stress. Along the way, we not only grew our companies, but we grew ourselves...igniting a passion, enthusiasm, and excitement for our work that has become rewarding beyond words.

Our Mission at our companies has always been Here to Serve®. Now, at Cummings Camp Programs, our mission is to serve you. We’re here to help YOU fight through this season, becoming stronger and better than before!
We’re Buddy and Nikki Cummings, entrepreneurs and partners in life and in business. We know this is true because we’ve done it ourselves — learning, struggling, pivoting, and ultimately transforming several businesses into major successes in the face of great uncertainty and stress. Along the way, we not only grew our companies, but we grew ourselves...igniting a passion, enthusiasm, and excitement for our work that has become rewarding beyond words.

Our Mission at our companies has always been Here to Serve®. Now, at Cummings Camp Programs, our mission is to serve you. We’re here to help YOU fight through this season, becoming stronger and better than before!

OUR OWN JOURNEY FROM STRESSED TO STOKED

On Christmas Eve of 2012, we got a call from our finance manager, telling us we didn’t have enough money to make payroll.

We’d been running our wind and solar company for 5 years and it was struggling, along with a second company we owned that we’d just made a significant investment into.

As we looked at each other, worried about how we were going to pay our employees, we felt the full weight of not only being business owners but of being leaders — of having so many people counting on us to pay them so they could support their families and provide their kids with a normal Christmas.
We knew we had to find the money, and after pulling from our kids’ college funds and a few other places, we gathered enough to make that payroll. It was the last way you’d want your business to end the year...or start a new one.

Our business challenges extended far beyond that, though. The wind and solar industry had pivoted and we weren’t prepared for it. Despite having very limited cash, we desperately needed to reinvent our services and our company to stay relevant and survive.

We had no idea what the future held or how to fix our business. To make matters worse, we didn’t have a community of people who understood what we were going through, who we could be vulnerable with, and ask for help. It was an incredibly lonely and scary place to be.
The only thing we DID know was that quitting was not an option. We knew we had the fire and the commitment to do whatever was necessary to make sure our business survived — for our employees, for ourselves, and for our family.

So, we got to work. We took a deep, hard look at our business and assessed our biggest problems. We learned our business — and our industry — through and through and became full-on experts in our field. And we scrutinized our team and our company culture, making sure we had people working for us who were committed to rallying around the vision.
Thankfully, it worked. After a lot of effort, sweat, tears, and trial and error, we successfully made it through that crisis. Our company not only survived, it transformed, becoming the largest independent service provider in our industry with over 500 men and women working in the field across the US. In 12 months, we took our business from the worst year on record, to breaking revenue records. We were even awarded California Small Business of the Year, by the Small Business Association, before selling the company in 2019.

As entrepreneurs, we’ve built and sold multiple companies. We’ve also interviewed, hired, trained, and managed thousands of employees to date.
Even in our darkest hours of that crisis, we told ourselves one thing: when we make it through this, we’re going to share what we’ve learned. We’re going to help others and teach them the tried and true business tactics that worked for us, so that YOU can put them to work for your success, too.

Today, our mission is to get you through your business crisis as soon as possible, by giving you a proven process that will help you analyze what’s going on in your business, pinpoint what needs fixing, and then fix it.

Our biggest wish for you is that you feel STOKED about your business again — and that you replace the fear and doubt you’re feeling right now with hope, confidence, excitement, and passion.

Because we know that when you do, you can not only propel your business through this crisis but build a business that’s truly better than you ever imagined.

READY TO LEARN HOW?

INTRODUCING...

The Right Fight Course is a 7 Round, 7-Week online program that will teach you everything you need to know to 
not only survive the business challenges or crisis you’re facing but THRIVE — and maybe even become the BEST in your industry. The goal of the program is to help you understand your business at a deep level and 
feel STOKED about its potential, direction, impact, and results.

INTRODUCING...

The Right Fight Course is a 7 Round, 7-Week online program that will teach you everything you need to know to 
not only survive the business challenges or crisis you’re facing but THRIVE — and maybe even become the BEST in your industry. The goal of the program is to help you understand your business at a deep level and 
feel STOKED about its potential, direction, impact, and results.

AS PART OF THE RIGHT FIGHT COURSE, YOU’LL RECEIVE:

SEVEN LEARNING
MODULES (ROUNDS)

That will teach you how to survive and thrive in the face of business challenges and get you excited and confident about 
your business again

$3,793 VALUE

30 TOOLS, EXERCISES, AND
ACTIONABLE STEPS

To help you go deeper into what you’re learning in the course


$2,999 VALUE

PROGRAM BREAKDOWN

Here’s what you’ll learn and explore in each round of The Right Fight Course…

ROUND ONE

GET REAL (WITH YOUR REALITY)

ROUND ONE

GET REAL (WITH YOUR REALITY)               $499 VALUE

We’ll kick off the course by diving deep into your business strategy so we can assess what’s working now and what needs to shift. We’ll look at your product/market fit, your company vision, and opportunities for increased sales and marketing, as well as explore your business financials and the alignment of your company culture. We’ll also discuss things you can do to become a student of your industry so you can position yourself as a true expert in your market.
At the end of this module, you’ll be able to…
  • Get a baseline understanding of your business and your strategy during this time of uncertainty
  • Prioritize the biggest “pain points” or challenges in your business so you can focus on those first--eliminating wasted time
  • Do a 360-degree assessment of yourself and your business so you can address issues more efficiently and effectively
  • Become an expert in your industry by seeking out the most useful resources
To do this, we’ll use the following tools:
  • Strategy Checklist to map out your current and future business strategy
  • Time Analysis Tool to see how you are spending your time
  • Where to Pivot Guide that helps you think about how to pivot if your industry has changed
  • Industry Research Exercise to chart the publications, associations, and competitors that can make you a student (and soon an EXPERT) of your industry

ROUND TWO

GET TO KNOW YOURSELF

ROUND TWO

MASTER SELF FIRST                                      $999 VALUE

In Round Two, we’ll discuss how building a business is a growth process and how your mindset and your state of being is a direct reflection of your business. We’ll explore where you’re at mentally, physically, and emotionally; what your “why” is for your business; and what qualities you embody inside of it. You’ll assess and address how to show up for yourself and your team. You’ll also learn self-care and business rituals that can make a huge impact on your business and your life--as well as save you critical time.
At the end of this module, you’ll be able to…
  • Take care of yourself first so you can show up for your business and your team
  • Get yourself right so you can get your business right
  • Realize that this is a growth journey for you, not just your business
To do this, we’ll use the following tools:
  • Wellness and Life Satisfaction Survey to see how balanced and fulfilled you are in all areas of life, including fitness, family, and work
  • Find Your Why Exercises to help you redefine and reconnect with your why so you can fall back in love with your business
  • How You’re Showing Up Reflection that allows you to get feedback from others about how you’re showing up
  • Personal Goal Exercise to begin working toward actionable goals in your personal life, giving you the motivation to set and accomplish goals in your work life
  • Morning Ritual Exercise to help you build and practice a morning routine that will revolutionize your day

ROUND THREE

GET STOKED ABOUT YOUR BUSINESS AGAIN

ROUND THREE

CHASE THE STOKE                                      $399 VALUE

In Round Three, we’ll explore how to find enthusiasm and excitement for your business again — even in times of uncertainty! We’ll dive deep into your mindset and define what being “stoked” means, the importance of having a growth mindset, and how to fully embrace (and radiate excitement about) what COULD be in your business. You’ll also learn how to generate “stoke” by setting high goals and celebrating HARD.
At the end of this module, you’ll be able to…
  • Reconnect with the passion you had when you started your business
  • Reignite the spirit of adventure and creativity toward work
  • Be more authentically YOU in work and life, without fear of failure or repercussions
To do this, we’ll use the following tools:
  • Choose Your Own Adventure Exercise where you pinpoint the top 3-5 things keeping you up at night and how to turn that into an adventure!
  • Draft Your Own Job Description Exercise to call your shots and help you fall in love with your job again and make work your hobby
  • Home Run Celebration Exercise where you write a stretch milestone that would be a home run for your team and then identify an epic reward for achieving that goal (as well as a smaller reward for amazing effort)

ROUND FOUR

GET CASH

ROUND FOUR

CASH IS KING                                             $499 VALUE

Round Four is all about money! You’ll explore how you think about profit, cash, and cash flow and learn what each of them really means. We’ll discuss how to remain objective about your finances as well as how to get enough cash to help you feel safe. You’ll also learn how to forecast for the future, how to create different budgets for different scenarios, and what to know (and do!) before you borrow any money.
At the end of this module, you’ll be able to…
  • Be confident in your understanding of your finances and what they mean to your business
  • Calculate a margin of safety for your business to have security during emergencies
  • Plan for and forecast your cash flow so you know exactly how much you’ll need to achieve your goals
  • Borrow safely, effectively, and with confidence...knowing that you have a plan and you can maximize your borrowed funds
To do this, we’ll use the following tools:
  • Cash Flow Dashboard to help you know exactly what to look for when analyzing your cash flow
  • Three-Month Margin of Safety Calculator to help you forecast what you need to keep your lights on, scale, and achieve your goals
  • Accounting Controls Exercise to outline three that you have and three that you need, with a deadline for implementation
  • Do’s and Don’ts of Borrowing to Grow Guide to help you borrow strategically (and with a plan!)

ROUND FIVE

GET VISION

ROUND FIVE

GET A GREAT VISION                                   $399 VALUE

In Round Five we’ll get laser-focused on your vision and goals. We’ll discuss the importance of creating — and working toward — a vision you deeply care about, as well as how to embody it in your daily work. We’ll explore goal-setting, how to do it right and when. You’ll also learn how to inspire your team to work toward your goals and how to define and incorporate an exit strategy into your business.
At the end of this module, you’ll be able to…
  • Re-align your vision with the new state of your business and industry
  • Maximize the potential of your vision so you and your team can stay grounded in something bigger while in a time of uncertainty
  • Measure your team’s success and productivity based on your vision
To do this, we’ll use the following tools:
  • Short Term/Long Term Vision Exercise to memorialize your vision for both your business and your life and help you keep focused on it each day
  • SMART Goals Worksheet to help you set goals that are tied to your visions and that ensure you’ll stop to celebrate your wins along the way
  • Measurement Templates and Accountability Resources to help you define your personal metrics when establishing a system to track your growth

ROUND SIX

GET A RAD TEAM

ROUND SIX

RAD-IFY YOUR TEAM                                    $499 VALUE

Round Six is about team-building. We’ll discuss how to “rad-ify” your team by reassessing your current team in light of uncertain times and cutting in a way that supports your vision. We’ll explore the importance of hiring up. Building a team of people who elevate you and your organization and how to find top talent during times of crisis. You’ll also learn how to communicate and rally your team around your vision and how to encourage feedback that allows your team to voice their fears and concerns.
At the end of this module, you’ll be able to…
  • Have the confidence and knowledge to make cuts to align with your vision and maximize your team’s potential
  • Take advantage of industry slowdowns to hire UP and build the team of your dreams
  • Build a team of people who you can actually trust and make your business better than ever
  • Communicate with your team so they take work off your plate and allow you to take your business to the next level
To do this, we’ll use the following tools:
  • Reassess Your Current Team to Find the Gaps Exercise to see what works and what doesn’t work so you can build the best team possible
  • Dream Team Exercise to help you find the right people to fill gaps, meet your goals, and take your business to the next level
  • Develop Your Leader’s Manifesto to communicate your vision, values and goals as a leader to your whole team

ROUND SEVEN

GET A GROWTH CULTURE

ROUND SEVEN

CULTIVATE YOUR CULTURE                          $499 VALUE

In our Seventh and final round, we’ll discuss company culture and how critical it is to your business success. We’ll explore what makes a growth culture and how to be sure your culture is aligned with your values. You’ll also learn how to hire people who fit your culture, how to have healthy confrontation and crucial conversations, and how to gather and celebrate often to cultivate loyalty, build team engagement and develop positive relationships with each other.
At the end of this module, you’ll be able to…
  • Align your personal values with your business values and culture
  • Identify the culture ambassadors versus the culture crushers
  • OWN your authentic culture and know that it’s not going to be for everyone, but that some will go all-in with you
  • Take tactical steps to reestablish and reignite the culture in your company so you (and your team) LOVE working in your business
To do this, we’ll use the following tools:
  • Best Practices for Onboarding Employees to help employees assimilate into the company culture
  • Hiring to Ensure a Cultural Fit Guide with tips and techniques to find a good cultural match
  • Growing a Great Culture Plan that outlines five ways to share your culture with your team
  • Giving Away the Glory Template to highlight meaningful ways to engage (and praise) your employees

The Right Fight Course is already PACKED with value that will help you survive and thrive through crisis, but when you join now you’ll also receive the following BONUSES…

BONUS #1

$999 VALUE

SALES AND MARKETING STRATEGIES TO GET CASH IN THE DOOR QUICK

Learn exactly what to do to solve cash flow issues whenever they arise, quickly and successfully.

BONUS #2

$999 VALUE

DEFINING YOUR EXIT STRATEGY GUIDE

This guide will help you identify and create a path to “exit” your business — an incredibly freeing concept that helps you stay focused in a business owner mindset instead of constantly working in your business as if it’s your job!

BONUS #3

$199 VALUE

EMPLOYEE CULTURE PULSE SURVEY

This valuable survey will help you assess the health and effectiveness of your company culture and your team members to be sure they’re aligned for ultimate success.

BONUS #4

$99 VALUE

THE LEADER’S MANIFESTO IMPLEMENTATION GUIDE

This strategy guide will help you communicate your vision with your team and put it into action after you write your 
Leader’s Manifesto!

WHEW — THAT’S A TOTAL VALUE OF $9,088.00
NEED A RECAP?

Here’s everything included in The Right Fight Course:
  • 7 Recorded Video Modules Delivered Weekly                                               $3,793 VALUE
  • 30 Tools, Exercises, and Actionable Steps                                                        $2,999 VALUE
  • BONUS #1: Sales & Marketing Strategies To Get Cash In The Door Quick  $999 VALUE
  • BONUS #2: Defining Your Exit Strategy Guide                                                     $999 VALUE
  • BONUS #3: Employee Culture Pulse Survey                                                        $199 VALUE
  • BONUS #4: The Leader's Manifesto Implementation Guide                               $99 VALUE

TOTAL VALUE OF $9,088.00

Join Today For Only $997

countdown
00Hours00Minutes00Seconds
Ready to learn how to successfully lead your business through this challenging time of crisis and uncertainty?

30 DAY MONEY-BACK   GUARANTEE

If you are not completely satisfied with the results of The Right Fight Course, you can request a refund within 30 days. However, this entire program is designed to help you put the knowledge that you’re learning into action. You will be asked to share your implementation and results in the program to qualify for a refund.

30 DAY MONEY-BACK

GUARANTEE

If you are not completely satisfied with the results of The Right Fight Course, you can request a refund within 30 days. However, this entire program is designed to help you put the knowledge that you’re learning into action. You will be asked to share your implementation and results in the program to qualify for a refund.

FREQUENTLY ASKED QUESTIONS

CUSTOM JAVASCRIPT / HTML

QUESTIONS ABOUT

NEXT STEPS?

You can reach out to our team directly by clicking the button below.

QUESTIONS ABOUT

NEXT STEPS?

You can reach out to our team directly by clicking the button below.
We know how scary it is to take a risk when you’re already facing huge challenges in your business...
...yet we also know that true leaders are MADE in crisis.

This time of uncertainty is actually the BEST time to join us on this journey.

We have the knowledge, experience, and expertise to guide you quickly and efficiently through the struggle you’re in right now...

...because we’ve been there ourselves

...we know what you’re feeling
...and we know how to get you through to the other side.

So, if you’re ready to learn…

If you’re ready to dive deep into your business like you’ve never done before...

And if you’re ready to use this challenge to completely transform your business…

We’re Here to Serve® and Stoked to start this journey with you!

We know without a shadow of a doubt that you CAN turn this crisis into an opportunity to define who you are as a leader, become an expert in your industry, and create a thriving company that’s better than you ever imagined.

The Right Fight Course will show you how.

© Cummings Camp Programs 2021